toronto

Sunday September 23, 2012 at Queen's Park, 11am - 6pm

Amy Ballon and Danielle Botterell

Event Info: Healthy Living Stage at 4:00 PM

Amy Ballon and Danielle Botterell are the co-founders of Admiral Road Designs and mothers of five young children. Prior to establishing Admiral Road Designs, Amy worked as a strategic management consultant and Danielle spent five years in the investor relations and corporate communications field. Amy and Danielle are both graduates of the MBA program at the Rotman School of Management at the University of Toronto. -- Adopt these Authors

Books

Mom Inc.

From designing better baby shoes all the way to producing erotic videos, mompreneurs have been shaking up the world of business even while working carpool to carpool. For many women, self-employment is the answer to the challenge of combining work and family, which is why over 900,000 entrepreneurs in Canada are women (many of them moms)—it’s one of the fastest growing segments of the Canadian economy. But starting a successful, lasting business isn’t as simple as putting down the diaper bag and picking up a briefcase. Drawing on their own experiences as successful mompreneurs and that of mompreneurs across Canada and the U.S., Amy Ballon and Danielle Botterell’s Mom Inc. is a friendly and hands-on look at the truth about mompreneurship and the challenges of juggling business and family.