Programming | The Word On The Street

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11:15 - 11:45 :: The (Not So) Simple Reality of Making Magazines

Brought to you by Owlkids. Join Craig Battle, Jackie Farquhar and Mandy Ng. The Owlkids editors will share anecdotes from their daily lives in the wild world of children’s publishing as well as offer insights on how to write and edit for kids. From testing messy science experiments, to chasing three year olds at photoshoots, to keeping up on the latest tween slang, the editors of OWL, chickaDEE and Chirp do it all. This presentation is geared to all ages.

12:00 - 12:30 :: The Greatest Job Ever in the History of the World

Being a hockey writer in Canada means never really having to go to work and having a “job” that almost everyone else seems to want. Learn about the perks, and the drawbacks, of covering Canada’s national pastime from Ken Campbell who recently celebrated 25 years in the business.

12:45 - 1:15 :: Top Insider Shopping Tips for Fall

Brought to you by ELLE Canada. Join ELLE Canada’s fashion and style gal Christina Reynolds as she shares advice on how to make smart fall shopping choices. What are the season’s top trends to perk up your wardrobe? And how can you incorporate runway style into the reality of everyday life—and budgets?

1:30 - 2:00 :: 10 Ways to Garden Smarter

Brought to you by Garden Making. Join Beckie Fox as she shares tips and techniques that will save you time and money in your garden. Learn the right way to mulch, weed, choose plants and prepare your garden for winter—and still have time to smell the roses!

2:15 - 2:45 :: What Infrastructure Has to do with You

Brought to you by ReNew Canada. The federal government has been promoting its Building Canada Fund on posters and billboards around cities and towns for a reason: infrastructure investment is what makes our public spaces liveable. Mira Shenker, editor of ReNew Canada, the infrastructure renewal magazine, explains why infrastructure—our built environment—is more than just bricks and mortar.

3:00 - 3:30 :: Zoomer Magazine - The Making of the TOP 45 over 45 List

Brought to you by Zoomer Magazine. Zoomer Magazine Editor in Chief Suzanne Boyd and Deputy Editor Kim Izzo present: Zoomer Magazine --- the making of The TOP 45 Over 45 List, special feature of the 2nd Anniversary October issue. Come celebrate Canadians aged 45 and up who are making a positive contribution to the issues and perceptions of aging in their communities or chosen field.

3:45 - 4:15 :: How Do You Make a Walrus?

Brought to you by The Walrus. Managing editor Jared Bland takes you inside the creation of an issue of The Walrus, Canada’s award-winning general interest magazine. From brainstorming and commissioning to editing and designing, this talk will lift the curtain on magazine production.

4:30 - 5:00 :: Magazines and the Web: Toronto Life's on-line Expansion

Brought to you by Toronto Life. The challenges facing every print magazine in the digital age is not, as is often said, how to keep from losing readers to the Web, but rather how to use the Web as a way of deepening the relationship between the magazine and the readership. Discover the ways that this 43 year-old magazine has threaded its unique voice, its connoisseurship and its authority into the digital fabric of one of the world's great cities.

5:15 - 6:00 :: The Smart Guide to Getting Published in Magazines

Moderated by David Hayes and brought to you by Homemakers, Spacing and Today's Parent. To break into the print magazine market you need to understand a magazine’s editorial focus and personality. Our three panelists will explain how to analyze a magazine, come up with winning ideas, and present them in query letters that editors can’t resist.